Media Partners
Media Sponsors
Our Media Partners play a vital role in the successful exposure of the show. We have teamed up with the industries’ leading Magazines and Media to carry our message to the boat and watersports enthusiasts.
The Power of the Media
The National Boat Show has enjoyed the continued support of the leading boating, watesports and leisure media including:
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Specialised Features on Fishing Destinations include, general information on fishing and boating facilities, venues, accommodation etc. which have been included to inform and assist those adventure anglers looking for something different or unique. |
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Bassafrica Magazine offers the avid bass fishing enthusiast a comprehensive and colourful look into the world of bass angling on the African continent. The magazine offers vibrant photography, detailed sketches and unparalleled information on tactics and techniques for catching bass in the dams and rivers throughout Africa; |
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Established 18 years ago, Divestyle Magazine is the lifestyle magazine for southern Africa's diving community.
Available from premium dive centre's, dive lodges and retail outlets nationwide. |
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Africa’s leading magazine for the flyfisher; |
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SA’s hottest extreme sailing publication which covers Kitesurfing, Windsurfing and others |
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Inwater Magazine offers the avid fishing and boating enthusiast a deeper look into the world of angling on the African continent. Vibrant photography, detailed sketches and tons of information on tactics, techniques and stories of adventures across Africa entice many readers; |
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Bored? Nothing to do? Visit Joburg.co.za - the Number One website for info on things to do and places to go in Jo’burg.
Subscribe to our weekly newsletter and stay up-to-date on the latest news and events taking place in the city. |
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Boat reviews, features, destinations & watersports |
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DEFINITELY IN A CLASS OF ITS OWN |
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The Paper for the people of Tshwane |
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SA BASS is a monthly, high quality, full colour magazine catering exclusively for the Bass angling community in South Africa. It is designed as a specialist bass fishing publication catering for a well-defined niche market. Its subscription base includes local and overseas readers, and is linked to membership of the South African Bass Angling Sport Society (SA BASS); |
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Sailing for South Africa incorporating SA Yachting |
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Africa’s leading magazine exclusively for the deep sea angler; |
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Submerge magazine strives to foster an awareness of various diving aspects and encourages the growth of a safe and enjoyable pastime. Submerge magazine is published six times a year by Submerge publishes, an independent organization owned by it’s partners. |
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Car & Leisure Magazine is a unique performance based motorised lifestyle magazine featuring the latest and greatest adventure vehicles available today.
Open the glossy cover to reveal the latest in motoring news, new model launches and in depth vehicle testing. These are not just your normal, run of the mill tests either, Car & Leisure Magazines uses the latest in world quality testing equipment and puts each vehicle through its paces in the environment in which it was destined for. |
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How to become a Sponsor & NBS Partner
Eventing – Emotion – Experience
EXHIBITION SPONSORSHIP – MARKETING’S SILVER BULLET
Information overload and its effect on individuals, is one of the most pressing realities facing marketers today. How do you get directly to your target market, then cut through the clutter, so that you’re able to not only grab but hold their attention long enough to drive your message home? In short, where or what is the silver bullet? The answer lies in exhibitions.
Exhibitions are the single most effective means to achieve your marketing and business objectives. They allow you to meet face to face with your interest group in an environment in which this audience is captive, active, interested and receptive to your message.
At the National Boat Show there is an audience of more than 30 000 people who are specifically interested in boating, watersports, scuba diving, fishing and the outdoor leisure lifestyle in general. If you want to achieve recognition, create preference and foster loyalty for a related brand an expo sponsorship deal that puts your brand face-to-face with the audience and guarantees you exposure.
The benefits of sponsorship in general, are of course wide-ranging as any marketer will tell you, but exhibition sponsorship enjoys the added benefit of very little wasted effort in getting to the right audience. Moreover, apart from the obvious benefits of aligning and associating their brand with a proven event and trusted brand, exhibition sponsorship also allows sponsors to network with and achieve exposure to the industry they operate in, in an atmosphere of cooperation and with a sense of shared destiny.
One of the most compelling arguments in favour of exhibition sponsorship, is the three-dimensional nature of the exercise. It’s not just about expo days, it’s about the months, weeks and days leading up to it – during which time the sponsor’s brand enjoys additional exposure via high-energy, high-impact and narrowly targeted PR and advertising efforts.
Our marketing campaign for the National Boat Show, makes use of strategic print and broadcast media partnerships to achieve guaranteed exposure, along with widespread PR outside of that net, targeted street poster campaigns, radio promotions, online and direct marketing efforts, and media preview days that attracts some top media who come to try out new products and get the scoop for publication prior to the show.
If the National Boat Show meets your profile, call the organisers to discuss and develop sponsorship opportunities with a trusted, well establish brand that directly targets your audience and the industry you operate in.
To obtain sponsorship packages info or to discuss tailor-made packages to accommodate your strategic communication requirements, please contact us
Products are created in the factory; Brands are created in the hearts and minds…
Why Sponsor?
Be a part of the National Boat Show and Dive Expo, put your brand under the spotlight and set yourself apart from the rest, while your company benefits from the added exposure and presence at NBS.
- Target a captive audience of 30,000-plus LSM 7-10, 6 to >60 year olds
- Make a credible brand engagement with this highly targeted and concentrated demographic
- Our competitive rates guarantee a low cost per thousand for this hard to reach audience
- Use NBS to build strong, lasting relationships with your target audience
- Leverage these additional opportunities to assert your competitive advantage to this target audience
- Generate brand loyalty by supporting events of particular interest to your target market
- Inclusion in our fantastic marketing campaign with a value of R8 million-plus
- Demonstrate real differentiation between you and your competitors
- Experience a high profile presence in front of both the media and consumers
- Strengthen your brand awareness
- Launch new products
- Drive customers back into store
- Sample your products to an eager and open-minded audience
- Create strong emotional bonds between your brand and its consumers
